B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11 hours
11 hours -- weekly online video viewing hours for Millennials (13-24) (2015)
Millennials aged 13-24 watch online video content for an average of 11.3 hours per week.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11 hours
Unit
Duration Hours
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Defy Media
Primary
Tier C
https://blog.hollywoodbranded.com/statistics-show-millennials-prefer-digital-content-over-tv ↗
Source Article
Statistics Show Millennials Prefer Digital Content Over TV
Statistics Show Millennials Prefer Digital Content Over TV
Quick Answer
Hollywood Branded shares survey statistics on why millennials prefer digital content over TV, and how brand marketers can better reach and engage.
THE TIMES THEY ARE A CHANGIN
Millennials have grown up in an online and socially …
Original Research
Defy Media
· Original study ↗
Methodology
Defy Media Acumen 'Constant Content' Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials (13-24): 11 hours weekly online video viewing hours. Source: Defy Media (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-online-video-hours-weekly
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<blockquote cite="https://lighthousedata.io/data/millennials-online-video-hours-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11 hours</strong> -- weekly online video viewing hours for Millennials (13-24)<br><small>Source: Defy Media (2015) · <a href="https://lighthousedata.io/data/millennials-online-video-hours-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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