B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- online banking adoption rate for 25-34 year olds in Great Britain (millennials) (2016-08)
87% of 25 to 34 year olds in Great Britain bank online as of August 2016.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2016-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Office for National Statistics (ONS)
Primary
Tier B
https://mcm.click/our-blog/the-millennial-opportunity-why-financial-services-must-embrace-digital-ma… ↗
Source Article
The millennial opportunity – why financial services must embrace digital marketing - MCM
The millennial opportunity – why financial services must embrace digital marketing
Financial services businesses which do not embrace digital marketing will lock out the millennial generation, (those born between 1980 and 2000), as they become the pension/mortgage/insurance buyers of today and the H…
Original Research
Office for National Statistics (ONS)
· Original study ↗
Methodology
ONS 'Internet activities by age group' data, Great Britain, August 2016; cited by MCM as evidence of digital channel adoption among the millennial generation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
25-34 year olds in Great Britain (millennials): 87% online banking adoption rate. Source: Office for National Statistics (ONS) (2016-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-online-banking-gb-2016
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<blockquote cite="https://lighthousedata.io/data/millennials-online-banking-gb-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- online banking adoption rate for 25-34 year olds in Great Britain (millennials)<br><small>Source: Office for National Statistics (ONS) (2016-08) · <a href="https://lighthousedata.io/data/millennials-online-banking-gb-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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