B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- share of millennials enjoying ice cream in bed watching tv for US Millennials (2015-06)
48% of Millennials say 'in bed watching TV' is where they choose to enjoy their ice cream.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2015-06
Entity
Sample Size
2,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harris Poll / Mars Ice Cream
Primary
Tier A
https://berryondairy.blogspot.com/2015/07/ ↗
Source Article
Berry on Dairy
Original Research
Harris Poll / Mars Ice Cream
· Original study ↗
Methodology
Online survey conducted by Harris Poll on behalf of Mars Ice Cream
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US Millennials: 48% share of millennials enjoying ice cream in bed watching tv. Source: Harris Poll / Mars Ice Cream (2015-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-ice-cream-in-bed-2015
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<blockquote cite="https://lighthousedata.io/data/millennials-ice-cream-in-bed-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of millennials enjoying ice cream in bed watching tv for US Millennials<br><small>Source: Harris Poll / Mars Ice Cream (2015-06) · <a href="https://lighthousedata.io/data/millennials-ice-cream-in-bed-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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