B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- avatar preference rate for Millennial and Gen Z employees (2026)
60% of Millennial and Gen Z employees prefer using avatars in professional communication settings according to a Deloitte study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://akool.com/knowledge-base-article/how-avatars-improve-enterprise-communications ↗
Source Article
Avatars for Enterprise Communication
Original Research
Deloitte
· Original study ↗
Methodology
Attributed to a Deloitte study; cited secondhand by Akool; no date given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial and Gen Z employees: 60% avatar preference rate. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-genz-avatar-preference
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<blockquote cite="https://lighthousedata.io/data/millennials-genz-avatar-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- avatar preference rate for Millennial and Gen Z employees<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/millennials-genz-avatar-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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