B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- share of consumers trying novel global flavor for Millennials and Gen Z (2026)
68% of Millennials and Gen Z have gone out of their way to try a novel global flavor.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nrn.com
Primary
Tier C
https://www.nrn.com/explore-new-worlds-cuisine/global-flavor-forward ↗
Source Article
Global flavor forward
Original Research
nrn.com
· Original study ↗
Methodology
Cited survey statistic (footnote 1), original source not named in article
Methodology documented
Segmentation
IndustryFood & Beverage
RegionGlobal
Cite this stat
Plain Text
Millennials and Gen Z: 68% share of consumers trying novel global flavor. Source: nrn.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-gen-z-novel-global-flavor
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-gen-z-novel-global-flavor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of consumers trying novel global flavor for Millennials and Gen Z<br><small>Source: nrn.com (2026) · <a href="https://lighthousedata.io/data/millennials-gen-z-novel-global-flavor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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