B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
6 hours
6 hours -- daily time spent reading email for Millennials (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6 hours
Unit
Duration Hours
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adsdatadirect.com
Primary
Tier C
https://adsdatadirect.com/email-advertising-campaign/ ↗
Source Article
The TOP 10 Benefits of an Email Marketing Campaign - Ads Data Direct
Email advertising campaign and how you can find the best marketing campaigns! According to some surveys, millennials read their emails for an average of 6.4 hours daily. People of all generations use email, frequently checking it while working out, eating, and in the restroom. Unlike other marketing…
Original Research
adsdatadirect.com
· Original study ↗
Methodology
Cited as 'some surveys' with no named source; secondary citation
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Millennials: 6 hours daily time spent reading email. Source: adsdatadirect.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-email-reading-hours-daily
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-email-reading-hours-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6 hours</strong> -- daily time spent reading email for Millennials<br><small>Source: adsdatadirect.com (2024) · <a href="https://lighthousedata.io/data/millennials-email-reading-hours-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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