B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- share of millennials who think direct mail advertising is reliable for US millennials (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
United States Postal Service
Primary
Tier C
https://advertisersprinting.com/blog/three-things-you-may-not-know-about-direct-mail/ ↗
Source Article
Three Things You May Not Know About Direct Mail
There are hundreds of blog posts published every day about the latest trends and insights surrounding various marketing channels: how the new social media algorithm update will affect your PPC ads, why your SEO strategy should be different this month than it was the last, what new technology will ta…
Original Research
United States Postal Service
· Original study ↗
Methodology
USPS report cited by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US millennials: 90% share of millennials who think direct mail advertising is reliable. Source: United States Postal Service (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-direct-mail-reliable
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-direct-mail-reliable" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of millennials who think direct mail advertising is reliable for US millennials<br><small>Source: United States Postal Service (2023) · <a href="https://lighthousedata.io/data/millennials-direct-mail-reliable" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.