B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- millennials considering sustainability in purchases for millennial consumers (2025)
75% of millennial respondents consider sustainability when making a purchase according to a McKinsey & Company survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.wetpaintgroup.com/post/2025-corporate-gifting-trend-eye-on-sustainability ↗
Source Article
2025 Corporate Gifting Trend: Eye on Sustainability
2025 Corporate Gifting Trend: Eye on Sustainability
Updated: Apr 17, 2025
Sustainability has become almost an expectation in corporate gifting, shaping how brands connect with clients and employees. With increasing consumer awareness and demand for eco-friendly, ethical, and purpose-driven gifts, co…
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey & Company survey, cited secondhand
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
millennial consumers: 75% millennials considering sustainability in purchases. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-consider-sustainability-purchase-mckinsey
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<blockquote cite="https://lighthousedata.io/data/millennials-consider-sustainability-purchase-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- millennials considering sustainability in purchases for millennial consumers<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/millennials-consider-sustainability-purchase-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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