B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- consumers considering authenticity for millennials (2023)
Around 90% of millennials consider authenticity when choosing who to do business with.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designerly.com
Primary
Tier C
https://designerly.com/how-to-get-influencers-to-promote-your-product/ ↗
Source Article
How to Get Influencers to Promote Your Product - Designerly
Developing a relationship with the right influencers is one of the most powerful word-of-mouth marketing techniques you can adopt. Don’t just worry about how to get influencers to promote your product but reach the right audiences and seek out the personalities that match your company’s philosophy a…
Original Research
designerly.com
· Original study ↗
Methodology
Unattributed survey cited in article
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionNorth America
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
millennials: 90% consumers considering authenticity. Source: designerly.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-authenticity-90pct
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<blockquote cite="https://lighthousedata.io/data/millennials-authenticity-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumers considering authenticity for millennials<br><small>Source: designerly.com (2023) · <a href="https://lighthousedata.io/data/millennials-authenticity-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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