B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- airbnb choice due to proximity for Millennial travelers (2023)
Approximately 30% of Millennials are likely to choose Airbnb over other accommodations due to location/proximity convenience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/understanding-the-perfect-stay-airbnb-vs-hotel/ ↗
Source Article
Understanding the perfect stay: Airbnb vs. Hotel - Savanta
Hotels remain at the top of the preference list for travelers.
The housing industry is witnessing a shift in preferences when it comes to travel accommodations. With efforts made for travel to become more accessible and affordable, hotel chains and rentals compete to attract the modern traveler. Alt…
Original Research
Savanta
· Original study ↗
Methodology
Savanta survey, generational breakdown
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Millennial travelers: 30% airbnb choice due to proximity. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-airbnb-proximity-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-airbnb-proximity-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- airbnb choice due to proximity for Millennial travelers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/millennials-airbnb-proximity-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.