B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
33%
33% -- sustainability purchase decision impact rate for Millennial respondents (2025)
33% of Millennial respondents state that the sustainability and cruelty-free aspect of products dramatically impacts their purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-irresistible-clean-appeal-unveiling-the-sustainable-se… ↗
Source Article
What is the purpose of market research in sports sponsorship and advertising?
Sustainable beauty products have become a significant trend in the beauty industry. Consumers, especially those from younger generations, are increasingly prioritizing eco-friendly options in their personal care routines. However, navigating the complexity of choosing sustainable beauty products can…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey on sustainable beauty
Methodology documented
Segmentation
IndustryBeauty
RegionGlobal
Cite this stat
Plain Text
Millennial respondents: 33% sustainability purchase decision impact rate. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-sustainability-purchase-impact-33
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<blockquote cite="https://lighthousedata.io/data/millennial-sustainability-purchase-impact-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- sustainability purchase decision impact rate for Millennial respondents<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/millennial-sustainability-purchase-impact-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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