B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- likelihood millennial parents care about company mission connection for Millennial parents (2026)
Millennial parents are 47% more likely to care about their connection to company mission and values than Millennials without kids.
- Relative comparison to Millennials without children
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeno Group
Primary
Tier A
https://www.zenogroup.com/es/node/236 ↗
Source Article
Valuing Millennials at Work
Original Research
Zeno Group
· Original study ↗
Methodology
Zeno Group 'Barriers to Employee Engagement' survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial parents: 47% likelihood millennial parents care about company mission connection. Source: Zeno Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-parents-values-connection-47pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-parents-values-connection-47pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- likelihood millennial parents care about company mission connection for Millennial parents<br><small>Source: Zeno Group (2026) · <a href="https://lighthousedata.io/data/millennial-parents-values-connection-47pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.