B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- consumers willing to pay premium for ethical sourcing for millennial luxury buyers (2024)
62% of millennial luxury buyers state they would pay premium prices for verifiably ethical stones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://diamondstack.co.za/2026/03/25/why-the-kimberley-process-failed-and-what-blockchain-provenanc… ↗
Source Article
Why the Kimberley Process Failed — And What Blockchain Provenance Fixes That It Couldn't -
Why the Kimberley Process Failed — And What Blockchain Provenance Fixes That It Couldn’t
The Kimberley Process Certification Scheme (KPCS) was supposed to end blood diamonds. Launched in 2003 with the backing of 59 governments, the diamond industry, and civil society, it promised a world where every…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey 2024 Global Diamond Report
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Cite this stat
Plain Text
millennial luxury buyers: 62% consumers willing to pay premium for ethical sourcing. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-luxury-buyers-premium-ethical-stones
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-luxury-buyers-premium-ethical-stones" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- consumers willing to pay premium for ethical sourcing for millennial luxury buyers<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/millennial-luxury-buyers-premium-ethical-stones" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.