B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- visual search preference rate for Millennials and Gen Z users (2025)
62% of Millennials and Gen Z users prefer visual search over traditional text-based searches.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
isngs.com
Primary
Tier C
https://isngs.com/blog-details.html?blogId=4 ↗
Source Article
Imagine you’re in a hotel room and fall in love with the curtains. You want to buy similar ones for your home, but you don’t know what to search for online. That’s where visual search comes in. Simply take a photo of the curtains, and you’ll instantly get relevant product suggestions.
Visual search …
Original Research
isngs.com
· Original study ↗
Methodology
Cited from an unnamed report; secondary citation
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Millennials and Gen Z users: 62% visual search preference rate. Source: isngs.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-gen-z-visual-search-preference
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-gen-z-visual-search-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- visual search preference rate for Millennials and Gen Z users<br><small>Source: isngs.com (2025) · <a href="https://lighthousedata.io/data/millennial-gen-z-visual-search-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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