B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- product usage increase rate for Millennial bank card customers (2025)
When a major bank launched a card design that appealed to Millennials on an emotional level, card use within the targeted demographic segment increased by 70%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
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Original Research
Harvard Business Review
· Original study ↗
Methodology
Case study cited from Harvard Business Review article; secondary citation by Dynamo Selling
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
Millennial bank card customers: 70% product usage increase rate. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-card-usage-increase-70
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<blockquote cite="https://lighthousedata.io/data/millennial-card-usage-increase-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- product usage increase rate for Millennial bank card customers<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/millennial-card-usage-increase-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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