B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- consumer sentiment discount preference for active military and veterans (2025)
85% of active military and veterans seek to purchase from businesses offering a military discount over those that do not.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
March Marketing
Primary
Tier B
https://www.marchcorp.com/take-action-1 ↗
Source Article
Connecting Brands — March Marketing
Military affinity is powerful, yet misunderstood
86% of active military & veterans say their military service experience influences
the decisions they make in their life
Creates both direct affinity and halo effect for a brand: for many companies military is their top
(or only) affinity program
Busi…
Original Research
March Marketing
· Original study ↗
Methodology
Survey of active military and veterans reported by March Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
active military and veterans: 85% consumer sentiment discount preference. Source: March Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/military-discount-preference-85
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<blockquote cite="https://lighthousedata.io/data/military-discount-preference-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumer sentiment discount preference for active military and veterans<br><small>Source: March Marketing (2025) · <a href="https://lighthousedata.io/data/military-discount-preference-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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