B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- seasonal decline in moves for Midwest renters (2025)
In colder areas such as the Midwest, moves drop by up to 30% during winter compared to warmer months.
- Up to 30% decline
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketapts.com
Primary
Tier C
https://www.marketapts.com/blog/7-reasons-your-apartment-marketing-might-not-be-working/ ↗
Source Article
Reasons Your Apartment Marketing Might Not Be Working
In today’s rental market, it’s really important to market your community well. However, there are times when your apartment marketing strategy might not be working and you aren’t attracting the tenants that you need. Property managers often face a lot of pressure to achieve specific goals for bringi…
Original Research
marketapts.com
· Original study ↗
Methodology
Cited as 'industry data'; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Midwest renters: 30% seasonal decline in moves. Source: marketapts.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/midwest-winter-moves-drop-30
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<blockquote cite="https://lighthousedata.io/data/midwest-winter-moves-drop-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- seasonal decline in moves for Midwest renters<br><small>Source: marketapts.com (2025) · <a href="https://lighthousedata.io/data/midwest-winter-moves-drop-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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