B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- percentage interested in midscale and upper midscale for hotel owners and developers (2026)
36% of surveyed hotel owners and developers are interested in the midscale and upper-midscale chain scales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
650
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyndham
Primary
Tier A
https://www.theasap.org.uk/extended-stay-top-of-mind-for-almost-all-hoteliers ↗
Source Article
Extended stay top of mind for almost all hoteliers – Wyndham
Extended stay top of mind for almost all hoteliers – Wyndham
Wyndham’s first annual Hotel Owner Trends Report found that 98% of 650 owners and developers across the hotel industry in the US, Canada and the Caribbean, remain interested in growing their portfolios through brand opportunities, rather t…
Original Research
Wyndham
· Original study ↗
Methodology
Wyndham Hotel Owner Trends Report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel owners and developers: 36% percentage interested in midscale and upper midscale. Source: Wyndham (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/midscale-interest-2026
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<blockquote cite="https://lighthousedata.io/data/midscale-interest-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- percentage interested in midscale and upper midscale for hotel owners and developers<br><small>Source: Wyndham (2026) · <a href="https://lighthousedata.io/data/midscale-interest-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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