B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- smartphone penetration rate for Middle East smartphone connections (2023)
Smartphone connections accounted for 81% of connections in the Middle East in 2023 according to GSMA.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
GSMA
Primary
Tier C
https://erahaus.com/digital-marketing/digital-marketing-middle-east/ ↗
Source Article
Digital Marketing in the Middle East + 3 Expert Insights
If you think digital marketing in the Middle East is the same game as everywhere else, think again. From Riyadh to Dubai to Cairo, there are completely different rhythm—a market where rapid tech adoption meets deeply rooted traditions. As a digital marketing agency in the Middle East, at Erahaus, we…
Original Research
GSMA
· Original study ↗
Methodology
Cited in blog as GSMA. The article also states an estimate to reach 90% (year printed as 2023, apparent typo), so only the confirmed 2023 figure of 81% is extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Middle East smartphone connections: 81% smartphone penetration rate. Source: GSMA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/middle-east-smartphone-connections-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/middle-east-smartphone-connections-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- smartphone penetration rate for Middle East smartphone connections<br><small>Source: GSMA (2023) · <a href="https://lighthousedata.io/data/middle-east-smartphone-connections-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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