B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of businesses viewing sustainability as important as financial success for mid-market businesses (2025)
62% of mid-market businesses see sustainability as important as, or even more important than, financial success.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Grant Thornton
Primary
Tier C
https://www.tahi.studio/blog/sustainability-edge ↗
Source Article
Sustainable Web Design as a Business Advantage | Tahi Studio
Tahi Studio
Sustainable Web Design as a Business Advantage: Why Enterprise Brands Can't Ignore It
Enterprise brands are increasingly judged on environmental impact. Here's why a carbon-negative website is a strategic business decision, not just a PR move.
The Market Has Spoken
For years, 'corporate …
Original Research
Grant Thornton
· Original study ↗
Methodology
Cited from a Grant Thornton report on mid-market business sustainability attitudes
Methodology documented
Segmentation
Industrymarketing
Company SizeMid-market
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
mid-market businesses: 62% share of businesses viewing sustainability as important as financial success. Source: Grant Thornton (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mid-market-sustainability-priority-grant-thornton
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<blockquote cite="https://lighthousedata.io/data/mid-market-sustainability-priority-grant-thornton" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of businesses viewing sustainability as important as financial success for mid-market businesses<br><small>Source: Grant Thornton (2025) · <a href="https://lighthousedata.io/data/mid-market-sustainability-priority-grant-thornton" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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