B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1,200,000,000
$1,200,000,000 -- media account value for Microsoft (2025)
The value of Microsoft's media account managed by Publicis Groupe is estimated at $1.2 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,200,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
agencies.co
Primary
Tier B
https://agencies.co/news/microsoft-appoints-publicis-groupe-as-global-media-agency-amid-new-ai-partn… ↗
Source Article
Microsoft Appoints Publicis Groupe as Global Media Agency Amid New AI Partnership
Microsoft Appoints Publicis Groupe as Global Media Agency Amid New AI Partnership
Microsoft has appointed Publicis Groupe as its global media agency of record, consolidating a significant part of its media account that had previously been managed by Dentsu. This major partnership also encompasses a …
Original Research
agencies.co
· Original study ↗
Methodology
Industry estimate of media account value reported by trade press
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Microsoft: $1,200,000,000 media account value. Source: agencies.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-publicis-media-account-value
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<blockquote cite="https://lighthousedata.io/data/microsoft-publicis-media-account-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,200,000,000</strong> -- media account value for Microsoft<br><small>Source: agencies.co (2025) · <a href="https://lighthousedata.io/data/microsoft-publicis-media-account-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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