B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- brand loyalty rank for Microsoft (2025)
In the 2025 Brand Keys Loyalty Leaders report, Microsoft (Computers) ranked #3 in brand loyalty (up from rank 32 in 2024).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Rank
Data Vintage
2025
Entity
Sample Size
77,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalinformationworld.com
Primary
Tier A
https://www.digitalinformationworld.com/2025/10/ai-and-tech-giants-tighten-their-grip.html ↗
Source Article
AI and Tech Giants Tighten Their Grip on Brand Loyalty in 2025
Artificial intelligence and major technology platforms now dominate consumer loyalty in the United States. The latest Brand Keys Loyalty Leaders report shows Amazon, Google, Microsoft, and ChatGPT leading a field once filled by traditional names. Their growing influence reflects how customer attachm…
Original Research
digitalinformationworld.com
· Original study ↗
Methodology
Up from rank 32 in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Microsoft: 3 brand loyalty rank. Source: digitalinformationworld.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-loyalty-rank-2025
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<blockquote cite="https://lighthousedata.io/data/microsoft-loyalty-rank-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- brand loyalty rank for Microsoft<br><small>Source: digitalinformationworld.com (2025) · <a href="https://lighthousedata.io/data/microsoft-loyalty-rank-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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