B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2,000,000,000
$2,000,000,000 -- global media account value for Microsoft (2025)
Microsoft's global media account is valued at $2 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
agencies.co
Primary
Tier B
https://agencies.co/news/omnicom-secures-ibms-190-million-global-media-business-amidst-competitive-r… ↗
Source Article
Omnicom Secures IBM's $190 Million Global Media Business Amidst Competitive Review
Omnicom Secures IBM's $190 Million Global Media Business Amidst Competitive Review
IBM has officially awarded its $190 million global media business to Omnicom after a competitive pitch involving Publicis and Dentsu, with incumbent WPP Media opting not to participate. This outcome comes in the wake …
Original Research
agencies.co
· Original study ↗
Methodology
Media account win cited in trade coverage; estimated annual media billing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Microsoft: $2,000,000,000 global media account value. Source: agencies.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-global-media-account-value-publicis
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<blockquote cite="https://lighthousedata.io/data/microsoft-global-media-account-value-publicis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,000,000,000</strong> -- global media account value for Microsoft<br><small>Source: agencies.co (2025) · <a href="https://lighthousedata.io/data/microsoft-global-media-account-value-publicis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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