B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- audience share ages 35 54 for Microsoft Advertising Network users (2019)
Nearly 40% of the Microsoft Advertising Network audience is aged 35 to 54.
- Stated as 'nearly 40 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dealerteamwork.com
Primary
Tier C
https://dealerteamwork.com/why-microsoft-advertising-should-be-in-your-dealers-marketing-strategy/ ↗
Source Article
Why Microsoft Advertising Should Be In Your Dealer's Marketing Strategy
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- by Joe Friedrichsen
- Dec 17, 2019
- 1
Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads.
When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels whil…
Original Research
dealerteamwork.com
· Original study ↗
Methodology
Stated as 'nearly 40 percent'; audience age distribution cited by vendor blog without methodology
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Microsoft Advertising Network users: 40% audience share ages 35 54. Source: dealerteamwork.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-ads-audience-35-54-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/microsoft-ads-audience-35-54-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- audience share ages 35 54 for Microsoft Advertising Network users<br><small>Source: dealerteamwork.com (2019) · <a href="https://lighthousedata.io/data/microsoft-ads-audience-35-54-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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