B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- ad revenue growth yoy for Microsoft advertising revenue (Q2 2023)
Microsoft's advertising revenue increased by 3% in Q2 2023.
- Figures were behind internal expectations due to lower ad spend
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
Q2 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft
Primary
Tier C
https://www.customerfirstdigital.com/blog/july-2023-what-s-new-in-the-world-of-digital/ ↗
Source Article
Threads | X | Meta | TikTok | Instagram | Customer First Digital
Read Time: Approx. 7 Minutes 24 Seconds
Author: Lewis Stretton & Liv Rutter
Welcome to July's edition of the Digital Revolution, where we provide you the latest updates from the world of digital.
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Original Research
Microsoft
· Original study ↗
Methodology
Reported in Q2 2023 earnings roundup; figures were behind Microsoft's expectations due to lower ad spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Microsoft advertising revenue: 3% ad revenue growth yoy. Source: Microsoft (Q2 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-ad-revenue-growth-q2-2023
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<blockquote cite="https://lighthousedata.io/data/microsoft-ad-revenue-growth-q2-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- ad revenue growth yoy for Microsoft advertising revenue<br><small>Source: Microsoft (Q2 2023) · <a href="https://lighthousedata.io/data/microsoft-ad-revenue-growth-q2-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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