B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- view rate difference for Micro-creators vs mega creators (2025)
Micro-creators outperform mega creators by nearly 10 percentage points in view rate.
- Represents organic creator performance without paid amplification
- Stated as 'nearly 10 percentage points'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeno Group
Primary
Tier A
https://www.zenogroup.com/insights/creator-performance-recalibrated-new-benchmarks-and-what-they-mea… ↗
Source Article
Creator Performance Recalibrated: New Benchmarks and What They Mean for Micro vs. Macro Influencers
Original Research
Zeno Group
· Original study ↗
Methodology
Zeno ZDX analysis of 2,600+ sponsored posts across 550 creator partnerships from 2025 US/Canada campaigns; organic creator performance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Micro-creators vs mega creators: 10% view rate difference. Source: Zeno Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-vs-mega-view-rate-gap-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/micro-vs-mega-view-rate-gap-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- view rate difference for Micro-creators vs mega creators<br><small>Source: Zeno Group (2025) · <a href="https://lighthousedata.io/data/micro-vs-mega-view-rate-gap-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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