B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- dollar and volume sales increase for Michelob Ultra Pure Gold US Hispanic C-store campaign (2025)
The Michelob Ultra Pure Gold campaign resulted in a 28% increase in dollar and volume sales across 250 pilot C-stores.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vaquero Advertising
Primary
Tier A
https://vaqueroadvertising.com/case-studies/michelob/ ↗
Source Article
Michelob ULTRA - Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.
Michelob
Michelob Ultra Pure Gold needed to increase sales within the US Hispanic market while avoiding stereotypical depictions of Latino culture. The challenge was to create an authentic and effective connection with diverse US Hispanic shoppers in competitive C-store environments.
Idea
We designe…
Original Research
Vaquero Advertising
· Original study ↗
Methodology
Agency case study reporting pilot program results across 250 C-stores in Texas and California
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michelob Ultra Pure Gold US Hispanic C-store campaign: 28% dollar and volume sales increase. Source: Vaquero Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michelob-hispanic-cstore-sales-increase
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<blockquote cite="https://lighthousedata.io/data/michelob-hispanic-cstore-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- dollar and volume sales increase for Michelob Ultra Pure Gold US Hispanic C-store campaign<br><small>Source: Vaquero Advertising (2025) · <a href="https://lighthousedata.io/data/michelob-hispanic-cstore-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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