B Evidence Grade B Graded under review Safe to Cite Current

11%

11% -- incremental in store sales lift for Michael Kors (2026)

2026  · Facebook

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Attribution: Facebook View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Michael Kors
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Facebook Primary Tier B
https://www.advertisemint.com/facebook-rolls-3-ad-features-drive-store-sales/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Facebook Rolls Out 3 Ad Features That Drive In-Store Sales
Original Research
Facebook · Original study ↗

Facebook store sales optimization test in an Instagram brand video campaign

Methodology documented
Industrymarketing RegionUS RoleAll marketers Channelsocial
Plain Text
Michael Kors: 11% incremental in store sales lift. Source: Facebook (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michael-kors-instore-sales-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/michael-kors-instore-sales-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- incremental in store sales lift for Michael Kors<br><small>Source: Facebook (2026) · <a href="https://lighthousedata.io/data/michael-kors-instore-sales-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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