B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- share of lapsed members citing lack of value for membership associations (2024)
32% of members who did not renew cited a lack of value as a reason for leaving.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
696
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/membership-marketing-agency ↗
Source Article
Membership Marketing Agency | UK Membership Agency
A specialist UK membership agency · new member acquisition first · September 2026
Membership marketing agency for growth
New member acquisition first, then retention, for UK membership organisations. From £1,500 a month.
Four verbs, one engine: win., keep., engage., prove.
The member lifecycleone en…
Original Research
Marketing General Inc.
· Original study ↗
Methodology
MGI 2024 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
membership associations: 32% share of lapsed members citing lack of value. Source: Marketing General Inc. (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mgi-nonrenewal-lack-value-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mgi-nonrenewal-lack-value-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of lapsed members citing lack of value for membership associations<br><small>Source: Marketing General Inc. (2024) · <a href="https://lighthousedata.io/data/mgi-nonrenewal-lack-value-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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