B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- ad recall benchmark for travel category OOH advertising (2024)
MFour's benchmark ad recall rate for the travel category is 34%.
- Benchmark specific to MFour's measurement database
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MFour
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/royal-caribbean ↗
Source Article
Royal Caribbean - OOH Advertising Case Studies | OUTFRONT
We helped Royal Caribbean build brand awareness & message recall.
When Royal Caribbean wanted to measure how well out of home advertising drove its message home, the brand turned to OUTFRONT. With a campaign that included digital transit, traditional static bulletins, and spectaculars in the heart o…
Original Research
MFour
· Original study ↗
Methodology
Category benchmark from MFour
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel category OOH advertising: 34% ad recall benchmark. Source: MFour (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mfour-travel-category-ad-recall-benchmark-2024
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<blockquote cite="https://lighthousedata.io/data/mfour-travel-category-ad-recall-benchmark-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- ad recall benchmark for travel category OOH advertising<br><small>Source: MFour (2024) · <a href="https://lighthousedata.io/data/mfour-travel-category-ad-recall-benchmark-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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