B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- share of programmatic ad impressions for Made for Advertising (MFA) sites (2024)
Made for Advertising (MFA) sites consume 21% of all programmatic ad impressions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechasia.net
Primary
Tier B
https://martechasia.net/news/yahoo-good-loop-sign-pact-to-minimize-advertisers-carbon-footprints/ ↗
Source Article
Yahoo, Good-Loop sign pact to minimize advertisers’ carbon footprints | MartechAsia
Yahoo is teaming up with online advertising firm Good-Loop to help advertisers minimize carbon emissions and address sustainability concerns.
The digital advertising industry is currently requiring huge amounts of computing power to support the trillions of ad transactions that take place every day.…
Original Research
martechasia.net
· Original study ↗
Methodology
Cited in MartechAsia article on Yahoo/Good-Loop partnership; original measurement source not named in text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Made for Advertising (MFA) sites: 21% share of programmatic ad impressions. Source: martechasia.net (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mfa-sites-programmatic-impressions-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mfa-sites-programmatic-impressions-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share of programmatic ad impressions for Made for Advertising (MFA) sites<br><small>Source: martechasia.net (2024) · <a href="https://lighthousedata.io/data/mfa-sites-programmatic-impressions-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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