B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- carbon emissions vs publishers for made-for-advertising (MFA) sites (2023)
MFA sites emit 52% more carbon than reliable publishers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scope3
Primary
Tier B
https://weareboa.com/thoughts/how-green-media-buying-benefits-brand-safety/ ↗
Source Article
How Green Media Buying Benefits Brand Safety — boa
4 minute read | Jul. 31, 2023
How Green Media Buying Benefits Brand Safety
Not only is buying lower-carbon emission media a responsible choice, but it’s also a strategic one that holds immense potential for brands seeking long-term success.
Not only is buying lower-carbon emission media a responsibl…
Original Research
Scope3
· Original study ↗
Methodology
Cited from Scope3's Hidden Cost of Digital Advertising report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
made-for-advertising (MFA) sites: 52% carbon emissions vs publishers. Source: Scope3 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mfa-sites-carbon-emissions-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mfa-sites-carbon-emissions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- carbon emissions vs publishers for made-for-advertising (MFA) sites<br><small>Source: Scope3 (2023) · <a href="https://lighthousedata.io/data/mfa-sites-carbon-emissions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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