B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- app download rate for Mexican food chains (2016)
45% of surveyed QSR diners reported having downloaded an app from a Mexican food chain.
- Survey conducted among US consumers prescreened as having dined in QSRs in the past 30 days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
10,477
Geography
Mexico
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market Force Information
Primary
Tier A
http://www.americanrecruiters.com/2016/04/01/916/ ↗
Source Article
April 1, 2016
Original Research
Market Force Information
· Original study ↗
Methodology
Market Force Information QSR survey
Methodology documented
Segmentation
IndustryFood & Beverage
Company SizeAll sizes
RegionMexico
Cite this stat
Plain Text
Mexican food chains: 45% app download rate. Source: Market Force Information (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mexican-chain-app-downloads-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mexican-chain-app-downloads-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- app download rate for Mexican food chains<br><small>Source: Market Force Information (2016) · <a href="https://lighthousedata.io/data/mexican-chain-app-downloads-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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