B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

11%

11% -- customer adoption rate for MetLife China customer base (2014)

Name: Customer Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2014 · MetLife Asia Ltd (Stevie Awards entry)

11% of MetLife China's total customer base actively used MetLife's WeChat services.

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Attribution: MetLife Asia Ltd (Stevie Awards entry) View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

2014

Entity

MetLife China customer base

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MetLife Asia Ltd (Stevie Awards entry) Primary Tier B

http://asia.stevieawards.com/2015-asia-pacific-gold-winner-metlife-asia-ltd ↗

Confidence: 53/100 Vintage: 2014 Channel: Common Crawl

Source Article

2015 Asia-Pacific Gold Winner

Original Research

MetLife Asia Ltd (Stevie Awards entry) · Original study ↗

Methodology

Share of total customer base actively using MetLife's WeChat services

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

MetLife China customer base: 11% customer adoption rate. Source: MetLife Asia Ltd (Stevie Awards entry) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metlife-wechat-customer-adoption-rate-2014

HTML Embed

<blockquote cite="https://lighthousedata.io/data/metlife-wechat-customer-adoption-rate-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- customer adoption rate for MetLife China customer base<br><small>Source: MetLife Asia Ltd (Stevie Awards entry) (2014) · <a href="https://lighthousedata.io/data/metlife-wechat-customer-adoption-rate-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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