B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15,000,000,000
15,000,000,000 -- daily high risk scam ads displayed for Meta (2025)
Meta's platforms may display around 15 billion high-risk scam ads every day.
- Based on internal company documents reportedly accessed by Reuters
- Meta disputes the claims stating documents do not fully represent the complexity
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15,000,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reuters
Primary
Tier B
https://www.hellowarrant.com/blog/meta-s-scam-ad-problem-and-what-it-means-for-digital-advertising ↗
Source Article
Meta’s Scam Ad Problem and What It Means for Digital Advertising
Meta’s Scam Ad Problem and What It Means for Digital Advertising
Recent internal company documents reportedly accessed by Reuters show that Meta may generate up to 10 percent of its annual revenue, about 16 billion dollars, from scam advertising and promotions for banned goods. The documents reveal …
Original Research
Reuters
· Original study ↗
Methodology
Internal Meta documents reportedly accessed by Reuters
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta: 15,000,000,000 daily high risk scam ads displayed. Source: Reuters (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-scam-ads-daily-15b
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<blockquote cite="https://lighthousedata.io/data/meta-scam-ads-daily-15b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,000,000,000</strong> -- daily high risk scam ads displayed for Meta<br><small>Source: Reuters (2025) · <a href="https://lighthousedata.io/data/meta-scam-ads-daily-15b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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