B Evidence Grade B Graded under review Safe to Cite Aging

63%

63% -- share of searchers saying meta description determines click for Google search users (2024)

Name: Share Of Searchers Saying Meta Description Determines Click Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2024 · n=500 · Ignite Visibility

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Attribution: Ignite Visibility View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

63%

Unit

Percentage

Data Vintage

2024

Entity

Google search users

Sample Size

500

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ignite Visibility Primary Tier B

https://topdogseo.no/sokmotoroptimering/hvor-viktig-er-metabeskrivelsen-for-deg/ ↗

Confidence: 28/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Hvor viktig er 【Metabbeskrivelse】 og hvordan skriver du det godt?

Hvor viktig er metabeskrivelsen for deg? Et nettsteds metabeskrivelse er den korte teksten som vises i Googles søkeresultater rett under tittelen. Det er viktigere enn mange tror. Formålet med metabeskrivelsen er å gi søkere en ide om hva siden din handler om før de klikker på lenken i søkeresultate…

Original Research

Ignite Visibility · Original study ↗

Methodology

Survey by Ignite Visibility of 500 respondents aged 25 to 60

Methodology documented

Segmentation

Industryseo RegionNO RoleAll marketers Channelsearch

Cite this stat

Plain Text

Google search users: 63% share of searchers saying meta description determines click. Source: Ignite Visibility (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-description-click-driver-63pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/meta-description-click-driver-63pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of searchers saying meta description determines click for Google search users<br><small>Source: Ignite Visibility (2024) · <a href="https://lighthousedata.io/data/meta-description-click-driver-63pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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