B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

12.15%

12.15% -- ad cost increase percentage for Meta advertising in Brazil (self-serve ad accounts) (2026-01)

Name: Ad Cost Increase Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-04

2026-01 · Meta

Advertising on Meta in Brazil for self-serve ad accounts will increase by approximately 12.15% in direct charged costs starting January 1, 2026.

Represents the practical direct cost increase resulting from the pass-through of PIS/COFINS (9.25%) and ISS (2.9%) taxes starting January 1, 2026.

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Attribution: Meta View source

Lighthouse Research Team

Last verified: 2026-09-04 · How we verify data →

Source verified Evidence graded

Value

12.15%

Unit

Percentage

Data Vintage

2026-01

Entity

Meta advertising in Brazil (self-serve ad accounts)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Meta Primary Tier B

https://aumadigital.com/meta-muda-faturamento-de-anuncios-em-01-01-2026-ajuste-orcamento-e-aperte-o-… ↗

Confidence: 53/100 Vintage: 2026-01 Channel: Wayback

Source Article

Meta muda faturamento de anúncios em 01/01/2026. Ajuste orçamento e aperte o passo técnico.

A Meta está mudando para apoiar a Reforma Tributária no Brasil (inclui conteúdo para contas de anúncio de auto-atendimento) Anunciar vai ficar mais caro — e não é só o bolso que vai: A Meta muda faturamento em 01/01/2026. Ajuste orçamento e aperte o passo técnico. Tem novidade fiscal chegando. E daq…

Original Research

Meta · Original study ↗

Methodology

Total practical increase in cost of advertising on Meta in Brazil from tax pass-through (PIS/COFINS 9.25% + ISS 2.9%), effective 01/01/2026; article summary states 'Impacto direto: +≈12,15% no custo cobrado'.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Meta advertising in Brazil (self-serve ad accounts): 12.15% ad cost increase percentage. Source: Meta (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-brazil-ad-cost-increase-jan-2026

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<blockquote cite="https://lighthousedata.io/data/meta-brazil-ad-cost-increase-jan-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.15%</strong> -- ad cost increase percentage for Meta advertising in Brazil (self-serve ad accounts)<br><small>Source: Meta (2026-01) · <a href="https://lighthousedata.io/data/meta-brazil-ad-cost-increase-jan-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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