B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$32
$32 -- average revenue per user for Meta (2020)
In 2020, Meta estimated that its average revenue per user generated through advertising was USD 32.03.
- Generated specifically through advertising
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$32
Unit
Currency Usd
Data Vintage
2020
Entity
Geography
MENA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://devtechnosys.ae/blog/develop-a-social-media-app/ ↗
Source Article
How to Develop a Social Media App – Success Guide 2026
2025 marks the new era of social media apps, characterized by their constant growth, especially in the Middle East region.
The social commerce segment is expected to generate around $10 billion, with social media engagement and mobile-first digital habits being the driving force behind it.
Custom so…
Original Research
Meta
· Original study ↗
Methodology
Average revenue per user generated through advertising; company figure cited in blog
Methodology documented
Segmentation
IndustryMedia
RegionMENA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Meta: $32 average revenue per user. Source: Meta (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-arpu-advertising-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-arpu-advertising-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$32</strong> -- average revenue per user for Meta<br><small>Source: Meta (2020) · <a href="https://lighthousedata.io/data/meta-arpu-advertising-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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