B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- conversion lift consolidated approach for Agencies (2025)
Agencies testing a consolidated account structure approach reported a 15% to 17% lift in conversions.
- Reported as a range of 15% to 17% lift in conversions
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Source
Affect Group
Primary
Tier B
https://affectgroup.com/blog/andromeda-2026-how-meta-ads-algorithms-now-deliver-our-ads/ ↗
Source Article
2026 Meta Ads Algorithms: Andromeda Explained
Andromeda 2026: How Meta Ads Algorithms Now Deliver Our Ads
Meta Ads Symptoms Advertisers Started Seeing in 2025
If things that used to work reliably in 2025 started breaking in your Meta Ads account, leads got more expensive, proven setups stopped delivering, and campaigns began spending budget fas…
Original Research
Affect Group
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Agencies: 15% conversion lift consolidated approach. Source: Affect Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-conversion-lift-consolidated-approach
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<blockquote cite="https://lighthousedata.io/data/meta-ads-conversion-lift-consolidated-approach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- conversion lift consolidated approach for Agencies<br><small>Source: Affect Group (2025) · <a href="https://lighthousedata.io/data/meta-ads-conversion-lift-consolidated-approach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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