B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

65%

65% -- share of industries with declining met scores for marketing effectiveness (MET) industries (2021)

Name: Share Of Industries With Declining Met Scores Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2021 · B2B Marketing (citing unnamed annual study)

MET scores have fallen across 65% of industries according to an annual study.

Extracted from a search result snippet without full study details or definition of MET

Cite this stat Share How we verify

Attribution: B2B Marketing (citing unnamed annual study) View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2021

Entity

marketing effectiveness (MET) industries

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

B2B Marketing (citing unnamed annual study) Primary Tier C

https://www.b2bmarketing.net/en-gb/search/site/revealing ↗

Confidence: 23/100 Vintage: 2021 Channel: Common Crawl

Source Article

Original Research

B2B Marketing (citing unnamed annual study) · Original study ↗

Methodology

Annual study referenced in B2B Marketing news snippet; underlying study not named in snippet

Methodology documented

Segmentation

IndustryB2B RegionGlobal RoleAll marketers

Cite this stat

Plain Text

marketing effectiveness (MET) industries: 65% share of industries with declining met scores. Source: B2B Marketing (citing unnamed annual study) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/met-scores-fallen-65-percent-industries-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/met-scores-fallen-65-percent-industries-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of industries with declining met scores for marketing effectiveness (MET) industries<br><small>Source: B2B Marketing (citing unnamed annual study) (2021) · <a href="https://lighthousedata.io/data/met-scores-fallen-65-percent-industries-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →