B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- sales decline rate for Merlot (US wine sales) (2004)
There was a 2% drop in Merlot wine sales in the US following the release of the 2004 film Sideways.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2004
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hollywood Branded
Primary
Tier C
https://blog.hollywoodbranded.com/4-more-product-placement-case-study-sales-success-stories ↗
Source Article
4 (More) Product Placement Case Study Sales Success Stories
4 (More) Product Placement Case Study Sales Success Stories
Quick Answer
Hollywood Branded shares 4 stories of product placement in Tv and Film that had a significant impact on brands.
The Evolving World Of Marketing
As the world of product placement continues to evolve, the value continues to grow.…
Original Research
Hollywood Branded
· Original study ↗
Methodology
Attributed to negative character trait toward Merlot in film Sideways
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Merlot (US wine sales): 2% sales decline rate. Source: Hollywood Branded (2004). Via Lighthouse Intelligence -- https://lighthousedata.io/data/merlot-sales-drop-sideways
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<blockquote cite="https://lighthousedata.io/data/merlot-sales-drop-sideways" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- sales decline rate for Merlot (US wine sales)<br><small>Source: Hollywood Branded (2004) · <a href="https://lighthousedata.io/data/merlot-sales-drop-sideways" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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