B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37,300,000
37,300,000 -- tv viewers reached for Merck (Keytruda) (2025-06)
Merck's June 2025 linear TV campaign reached 37.3 million viewers (a 46.1% reach rate).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37,300,000
Unit
Count
Data Vintage
2025-06
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/merck-keytruda ↗
Source Article
Merck TV Ad Spend and Reach
Merck TV Ad Spend and Reach
Reach More Merck Patients Where They Watch
Your patients are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in June
Ad Spend
$7,124,300
Missed Opportunity
54%
of target patients NOT reached
Only 46.1% reach rate = 37.3M at $191.00 per 1,000
You misse…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data as of June 2025
Methodology documented
Segmentation
IndustryHealthcare
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Merck (Keytruda): 37,300,000 tv viewers reached. Source: Nielsen Ad Intel (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/merck-keytruda-tv-viewers-reached-2025
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<blockquote cite="https://lighthousedata.io/data/merck-keytruda-tv-viewers-reached-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37,300,000</strong> -- tv viewers reached for Merck (Keytruda)<br><small>Source: Nielsen Ad Intel (2025-06) · <a href="https://lighthousedata.io/data/merck-keytruda-tv-viewers-reached-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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