B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
250
250 -- event attendance for Merck oncology peer-to-peer flagship congress (bladder cancer programme) (2025-05)
250 healthcare professionals attended the inaugural Merck oncology peer-to-peer flagship event in May 2025.
- Single-event agency case study self-reported data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
250
Unit
Count
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Journey Digital
Primary
Tier B
https://journey-digital.com/our-work/merck ↗
Source Article
Merck — Creating peer-to-peer congress that changes clinical practice — Journey Digital
[quote]
Case study mode
+
Merck wanted to build a community of oncologists and urologists around their bladder cancer programme, but they had a problem every pharma company faces: how do you make a medical congress that doesn't just inform, but actually transforms clinical practice? We helped them d…
Original Research
Journey Digital
· Original study ↗
Methodology
Agency-reported attendance at the inaugural Merck peer-to-peer oncology congress; single-campaign first-party case study data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Merck oncology peer-to-peer flagship congress (bladder cancer programme): 250 event attendance. Source: Journey Digital (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/merck-congress-attendance-2025
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<blockquote cite="https://lighthousedata.io/data/merck-congress-attendance-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>250</strong> -- event attendance for Merck oncology peer-to-peer flagship congress (bladder cancer programme)<br><small>Source: Journey Digital (2025-05) · <a href="https://lighthousedata.io/data/merck-congress-attendance-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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