B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- advertising mail decline for Merchants (retailers) (2015-2025)
Direct mail advertising volume sent by merchants (stores and retailers) fell 52% from 2015 to 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2015-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
USPS
Primary
Tier B
https://www.mailpro.org/post/what-industries-use-direct-mail/ ↗
Source Article
What Industries Use Direct Mail: Key Sectors Explained
What Industries Use Direct Mail: Key Sectors Explained
Alec Boye, President, Mail Processing Associates
Which Industries Use Direct Mail the Most?
Financial companies send the most direct mail advertising to U.S. households, followed by merchants (stores and other retailers), social organizations su…
Original Research
USPS
· Original study ↗
Methodology
USPS Household Mail Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Merchants (retailers): 52% advertising mail decline. Source: USPS (2015-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/merchant-mail-decline-2015-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/merchant-mail-decline-2015-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- advertising mail decline for Merchants (retailers)<br><small>Source: USPS (2015-2025) · <a href="https://lighthousedata.io/data/merchant-mail-decline-2015-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.