B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
27%
27% -- sales lift from descriptive menu labels for restaurant menu items (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cornell University Food and Brand Lab
Primary
Tier C
https://etakeawaymax.co.uk/menu-engineering-definitive-guide/ ↗
Source Article
Menu Engineering: The Definitive Guide + FREE Worksheet
Menu engineering is the savvy art and science of analyzing and designing a restaurant menu to maximize both dish popularity and profitability.
Welcome to eTakeawayMax’s definitive guide to menu engineering!
Ideally, we want every item on our menu to be a bestseller and profitable. However, some item…
Original Research
Cornell University Food and Brand Lab
· Original study ↗
Methodology
Field study conducted by Professor Brian Wansink and team at Cornell University Food and Brand Lab, as cited by eTakeawayMax
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
restaurant menu items: 27% sales lift from descriptive menu labels. Source: Cornell University Food and Brand Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/menu-descriptive-labels-sales-lift-27
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<blockquote cite="https://lighthousedata.io/data/menu-descriptive-labels-sales-lift-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- sales lift from descriptive menu labels for restaurant menu items<br><small>Source: Cornell University Food and Brand Lab (2025) · <a href="https://lighthousedata.io/data/menu-descriptive-labels-sales-lift-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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