B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1,250,000,000
$1,250,000,000 -- digital ad budget lost to fraud value for MENA digital advertising (2025)
An estimated USD 1.25 billion of digital ad budgets in the MENA region are lost to fraud annually.
- Estimated figure
- Represents up to 20% of digital ad budgets
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,250,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
IAB MENA
Primary
Tier B
https://www.wppmedia.com/tr/news/The Attention Currency: Unifying Measurement and Unlock… ↗
Source Article
The Attention Currency: Unifying Measurement and Unlocking Growth in MENA’s Fragmented Media Landscape
Perspektif6th Nov 2025•4 minute read
The Attention Currency: Unifying Measurement and Unlocking Growth in MENA’s Fragmented Media Landscape
The MENA region’s media landscape has never been more dynamic. Viewers are streaming premium content on Connected TV, listening to podcasts during commutes, and…
Original Research
IAB MENA
· Original study ↗
Methodology
IAB MENA estimate of annual ad fraud losses in MENA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MENA digital advertising: $1,250,000,000 digital ad budget lost to fraud value. Source: IAB MENA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mena-digital-ad-fraud-loss-usd-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mena-digital-ad-fraud-loss-usd-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,250,000,000</strong> -- digital ad budget lost to fraud value for MENA digital advertising<br><small>Source: IAB MENA (2025) · <a href="https://lighthousedata.io/data/mena-digital-ad-fraud-loss-usd-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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