B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- share of employers viewing industry as attracting top talent for Advertising/Marketing/Public Relations industry (MENA) (2020)

Name: Share Of Employers Viewing Industry As Attracting Top Talent Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2020 · n=1,055 · Bayt.com and YouGov

28% of surveyed respondents/employers view the Advertising/Marketing/Public Relations industry as attracting or retaining top talent.

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Attribution: Bayt.com and YouGov View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2020

Entity

Advertising/Marketing/Public Relations industry (MENA)

Sample Size

1,055

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bayt.com and YouGov Primary Tier A

https://www.arabadonline.com/en/details/news-in-brief/New-Survey-Reveals-Most-Sought-After-Skills-an… ↗

Confidence: 57/100 Vintage: 2020 Channel: Common Crawl

Source Article

New Survey Reveals Most Sought-After Skills and Jobs by MENA Employers in the Next 3 Months

Original Research

Bayt.com and YouGov · Original study ↗

Methodology

Bayt.com/YouGov Middle East Job Index Survey 2020, online survey June 23 - August 6, 2020

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Advertising/Marketing/Public Relations industry (MENA): 28% share of employers viewing industry as attracting top talent. Source: Bayt.com and YouGov (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mena-advertising-marketing-pr-talent-attraction-2020

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<blockquote cite="https://lighthousedata.io/data/mena-advertising-marketing-pr-talent-attraction-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of employers viewing industry as attracting top talent for Advertising/Marketing/Public Relations industry (MENA)<br><small>Source: Bayt.com and YouGov (2020) · <a href="https://lighthousedata.io/data/mena-advertising-marketing-pr-talent-attraction-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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