B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.8%
6.8% -- meeting to opportunity rate for mid-market marketing analytics company (2026)
A mid-market marketing analytics company's meeting-to-opportunity rate increased to 6.8% after routing only intent-qualified accounts to the SDR team.
- Results achieved within 90 days of implementing a three-part intent stack and routing only intent-qualified accounts (score 60+)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Bombora
Primary
Tier A
https://adv.me/articles/lead-generation/how-to-use-intent-data-to-prioritize-outbound/ ↗
Source Article
How to Use Intent Data to Prioritize Outbound (2026 Playbook) | ADV.me
How to Use Intent Data to Prioritize Outbound
How to Use Intent Data to Prioritize Outbound
If you've watched your SDRs burn through a 500-account list with a 2% reply rate, you already know the problem. Using intent data to prioritize outbound isn't optional anymore. It's the difference between a s…
Original Research
Bombora
· Original study ↗
Methodology
Internal benchmarks shared by Bombora partners
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mid-market marketing analytics company: 6.8% meeting to opportunity rate. Source: Bombora (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meeting-to-opportunity-rate-increase
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<blockquote cite="https://lighthousedata.io/data/meeting-to-opportunity-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> -- meeting to opportunity rate for mid-market marketing analytics company<br><small>Source: Bombora (2026) · <a href="https://lighthousedata.io/data/meeting-to-opportunity-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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