B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- contract win increase rate for medtech company (2025)
A medtech company (medical device manufacturer) achieved a 30% increase in contract wins by using account-based marketing (ABM) targeting hospital decision-makers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
B2B Marketing
Primary
Tier C
https://www.b2b-marketing.org/b2b-healthcare-marketing-in-2025-strategies-tools-compliance-case-stud… ↗
Source Article
B2B Healthcare Marketing in 2025: Strategies, Tools, Compliance & Case Studies for Success
Also cited by
medtechdive.com
https://www.medtechdive.com/
2026-08-18
tradethatswing.com
https://tradethatswing.com/
2026-08-18
simplywall.st
https://simplywall.st/
2026-08-18
Original Research
B2B Marketing
· Original study ↗
Methodology
Increase in contract wins through ABM campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
medtech company: 30% contract win increase rate. Source: B2B Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/medtech-abm-success
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<blockquote cite="https://lighthousedata.io/data/medtech-abm-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- contract win increase rate for medtech company<br><small>Source: B2B Marketing (2025) · <a href="https://lighthousedata.io/data/medtech-abm-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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