B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7
7 -- roi multiplier for top 10 pharma player's multi-channel campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Source
MM&M
Primary
Tier B
https://mdconnectinc.com/medical-marketing-insights/the-future-of-medical-marketing-has-already-arri… ↗
Source Article
The Future of Medical Marketing Has Already Arrived
For a vision of the future of medical marketing, industry professionals need only look around them.
If you’re uncertain about what shape medical marketing may take in the years to come, you’re not alone — but the future may already be within reach. As marketers have increasingly sought to streamline…
Original Research
MM&M
· Original study ↗
Methodology
Comparison of digital advertising with TV spots
Methodology documented
Segmentation
IndustryHealthcare
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
top 10 pharma player's multi-channel campaign: 7 roi multiplier. Source: MM&M (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/medical-marketing-roi-digital-vs-tv
HTML Embed
<blockquote cite="https://lighthousedata.io/data/medical-marketing-roi-digital-vs-tv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- roi multiplier for top 10 pharma player's multi-channel campaign<br><small>Source: MM&M (2026) · <a href="https://lighthousedata.io/data/medical-marketing-roi-digital-vs-tv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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